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Organic Lab Has Rebranded to SkinJoy: A New Name, The Same Trusted Formulas

June 20264 min readBy the SkinJoy team
Organic Lab is now SkinJoy — new name, same formulas

We're excited to share an important update with our community: Organic Lab has officially rebranded to SkinJoy. It's a new chapter for the brand — but one thing hasn't changed: the quality, care and effectiveness of the products you trust.

SkinJoy is Organic Lab

We want to make one thing absolutely clear: SkinJoy is Organic Lab. This is not a new company, a new ownership group, or a new formulation team. SkinJoy is simply the next evolution of the brand you already know — same hands, same lab, same standards.

The vision behind SkinJoy

SkinJoy was founded by Sarah, a skincare formulator with over five years of formulation experience. From the very beginning, her goal has been to develop skincare that combines high-quality ingredients, thoughtful formulations and proven results — skincare that's effective, enjoyable and empowering.

"SkinJoy is Organic Lab. Organic Lab is now SkinJoy. New name. Same formulas. Same founder."

Same formulas, new names

Your favourites haven't gone anywhere — they've simply been renamed to reflect what's inside. Here's how the range maps across:

Glass Skin Refining SerumNiacinamide Refining Serum
Glass Skin Rejuvenating Night CreamRetinol Night Cream
Pro Peptide SerumPeptide Serum
Daily DefenceDaily Protect
Clear & Hydrate SerumAnti-Acne Serum
Choco Galore WaxChoco Body Wax
Brightening SerumEncapsulated Vitamin C Serum
AHA BHA TonerExfoliating Toner

Why we rebranded

As our product range expanded and our community kept growing, we wanted a brand identity that better represented who we are today — and where we're headed tomorrow. The name SkinJoy reflects our belief that skincare should be effective, enjoyable and empowering.

An important notice

Organic Lab has officially rebranded to SkinJoy. Any product being sold under the Organic Lab name, or in old Organic Lab packaging, is not authorised by us and should not be purchased.

Thank you for growing with us

We're incredibly grateful for the trust and support you've shown us throughout this journey. While our name has changed, our commitment to quality, innovation and your skin remains stronger than ever.

Same formulas, now at SkinJoy. Shop SkinJoy
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